Team members
Team overview
Clay Automation for SDRs is the end-to-end outbound engine for teams that refuse to waste time on low-quality leads or clunky workflows. If you’re still manually sourcing, cleaning, and contacting prospects, you’re bleeding pipeline and burning hours you’ll never get back.
This hybrid human–AI team builds and operates a fully automated SDR system that sources leads, validates data, enriches profiles, writes personalized outreach, and pushes conversations live into your CRM—all without you touching a spreadsheet. You get consistent, predictable outbound volume with none of the operational burden.
Powered by Clay, Make.com (or Zapier/n8n), Claude, and ChatGPT, this team delivers a complete outbound stack with:
Lead Sourcing at Scale
Deep, automated prospect discovery across industries, locations, and job functions—identifying buyers that actually match your ICP, instead of random address lists.
Validation & Enrichment
Real-time identity checks, email/phone verification, technographic insights, firmographic data, social signals, funding events, hiring shifts, and more.
Dynamic Personalization Engine
Each contact receives tailored outreach written from live context: company news, product updates, leadership changes, job history, market dynamics, and competitive pressures.
Omnichannel Campaigns
Automated sequences across email, LinkedIn, SMS, and voice—feeding replies directly into your CRM or ticketing system.
CRM Sync & Attribution
Every lead, conversation, reply, meeting, and sentiment automatically synced, tagged, and attributed—so your pipeline is complete, clean, and audit-ready.
AI-Driven Lead Scoring
Weighted scoring based on intent signals, social engagement, buyer readiness, and conversion probability, giving you a laser-focused shortlist of who to call today.
ICP Evolution & Market Feedback
Live data loops show which titles, industries, and messages convert—continuously sharpening your ICP without guesswork.
Performance Dashboard
A real-time cockpit for lead volume, conversion metrics, response quality, sentiment analysis, and channel effectiveness.
Emerging Opportunity Detection
Buyer movements, funding rounds, strategic hires, layoffs, product launches, M&A activity, and regulatory catalysts—surfacing the moments when outreach is most likely to convert.
This is not “just automation.” It’s a fully staffed outbound machine that replaces manual SDR work with intelligent systems that never sleep, never forget, and never stop learning—while operating at a fraction of the cost of a traditional sales team.