Role Marketing
Overview
Segwise offers AI-powered tools to optimize ad creatives with data-driven insights, monitor campaign data across networks, and forecast return on ad spend. They provide AI agents for creative tagging & analytics and campaign monitoring.
Key Features:
- AI-powered creative tagging and analytics
- Automated campaign monitoring and alerting
- Seamless integration with top ad networks and MMPs
Use Cases:
- Improving creative ROAS
- Automating creative tagging and analytics
- Catching issues in campaign performance
Benefits:
- Saves hours on creative analysis
- Unifies creative insights across ad networks
- Provides data-driven insights to optimize ad creatives
Capabilities
- Automates tagging of visuals, text, audio, and other elements of ad creatives across ad networks.
- Supports custom tagging of specific elements unique to creative performance.
- Generates custom dashboards and reports on aggregated creative data from across ad networks.
- Optimizes creative performance by identifying winning elements and detecting creative fatigue early.
- Detects anomalies in user acquisition (UA) campaigns by monitoring data from MMPs and ad networks.
- Provides proactive alerts for metric breaches and identifies root causes at the creative level.
- Recommends AI-powered suggestions for issues like creative fatigue and campaign targeting/budget allocation.
- Integrates with various data sources and ad networks using no-code integrations.